新消费时代企业数字化转型与品牌战略高端论坛 暨法国IPAG高等商学院工商管理博士项目在广东的开学典礼
07/02/2021

新消费时代企业数字化转型与品牌战略高端论坛 暨法国IPAG高等商学院工商管理博士项目在广东的开学典礼

送走具有特别历史意义的2020年,我们拥抱充满希望的2021年。在这春光明媚、万象更新的大好时节,我们又迎来了“新消费时代企业数字化转型与品牌战略高端论坛暨法国IPAG高等商学院工商管理博士开学典礼”。

As we bid farewell to the 2020, a year of special significance, we are ringing in the year 2021 with great hope. In this beautiful spring and refreshing season, we gathered in Guangzhou for the “High-end Forum on Digital Transformation and Corporate Brand Strategy in the New Consumption Era and the Opening Ceremony of Doctor of Business Administration (DBA) of IPAG Business School”.

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参加此次大会的领导与嘉宾为:

The leaders and guests attending this conference are:

广东省政府参事、华南理工大学沙振权教授

Professor Sha Zhenquan, Counsellor of Guangdong Provincial Government and professor of South China University of Technology (SCUT);

法国IPAG 高等商学院国际关系与发展主任伯纳德博士

Dr. Bernard Terrany, director of international relations and development of IPAG Business School,

法国IPAG 高等商学院DBA项目主任Raphael Lissillour 博士

Dr. Raphael Lissillour, DBA program director and China Program Director of IPAG Business School

华南理工大学广东省新媒体与品牌传播创新应用重点实验室主任、华南理工大学品牌研究所所长段淳林教授

Professor Duan Chunlin, Director of Guangdong Key Laboratory of Innovative Application of New Media and Brand Communication and Director of Brand Research Institute of SCUT;

华南理工大学王红丽教授

Professor Wang Hongli, professor of SCUT;

广东省政府法律顾问、广东省国资委法律顾问、广东连越律师事务所创始合伙人周兵博士;

Dr Zhou Bing, Provincial Legal Advisor of Guangdong Province, Legal Advisor of Guangdong State-owned Assets Supervision and Administration Commission and Founding Partner of Guangdong Lianyue Law Firm;

高端论坛对话嘉宾——

Guest speakers of high-end forum include:

因赛集团董事长王建朝先生、

Wang Jianchao, Chairman of Guangdong Insight Brand Marketing Group;

新潮传媒高级副总裁梁春华先生、

Liang Chunhua, Senior Vice President of Xinchao Media Group;

广州章光101有限公司总经理、温州商会执行会长赵胜慧博士;

Dr Zhao Shenghui, General Manager of Zhangguang 101 Group. and Executive President of Wenzhou Commerce Chamber;

青岛啤酒华南公司营销副总经理袁永安先生(在读博士);

Yuan Yongan (DBA candidate), Deputy General Manager of Marketing of (Shenzhen) Tsingtao Brewery South China;

卡姿兰集团副总裁李斌先生;

Li Bin, Vice President of Carslan Group;

深圳海博盈达商业管理有限公司首席增长官(CGO)刘海波(在读博士);

Liu Haibo (DBA candidate), CGO of Shenzhen Haibo Yingda Business Management;

中建投资控股集团董事长、DBA博士精英圈广州联络处负责人郑辛亥博士,

Dr Zheng Xinhai, Chairman of China Construction Investment Holding Group and Head of Guangzhou Liaison Office of DBA Doctor Elite Circle;

以及特约优秀企业家、高管和DBA新老同学及家属一同参加了此次活动。

as well as outstanding entrepreneurs, senior executives, DBA alumni and their families.

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法国IPAG 高等商学院国际关系与发展主任伯纳德博士、及DBA项目主任Raphael Lissillour 博士以线上连线的方式参加了此次开学典礼。本次论坛由2018级博士生、广东电视台制片人黄妙杰主持,法国IPAG 高等商学院跟SCUT合作DBA项目协调人罗文艳博士主持开学典礼。

Dr. Bernard Terrany, director of international relations and development of IPAG Business School, and Dr. Raphael Lissillour, DBA program director, attended the opening ceremony online. The forum was hosted by Huang Miaojie, DBA student (cohort 2018) and producer of Guangdong TV. The opening ceremony was hosted by Dr Luo Wenyan, Program coordinator of the DBA of IPAG in cooperation with SCUT.

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全国高层次高等教育领头人、资深主管院长沙振权教授在此次活动中谈到:工商管理教育的起源与发展、工商管理教育在中国,让现场的各位嘉宾对这个知识引领未来、眼界决定境界的新时代的工商管理教育有了更深入的了解。

Professor Sha Zhenquan, who is a veteran of Chinese higher education in China talked about the origin and development of business administration education in China, which provided an insight into the future driven by knowledge and vision.

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法国IPAG高等商学院副校长伯纳德先生、中国负责人李道安博士通过线上的方式,展示了IPAG商学院的历史发展及传承。2017年在“世界大学学术排名”全法高等商学院经济学研究排名第三,是世界上最好的300所院校之一,IPAG实训室也被认定为法国领先的研究中心。自创办以来,IPAG始终以“培养适应快速变化环境的商界领袖”为使命,为全球商业界培养了许多高层管理人才。

Dr. Bernard Terrany, director of international relations and development of IPAG Business School, and Dr Raphael Lissillour, China Program Director, presented the history and heritage of IPAG Business School. In 2017, it ranked third in the “Academic Ranking of World Universities” among French business schools for economic research, and was listed among the best 300 institutions in the world. IPAG research lab is also recognized as a leading research center in France. Since its inception, IPAG has always been committed to the mission of “cultivating business leaders who can adapt to the rapidly changing environment”, and has trained many senior management talents for the global businesses.

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华南理工大学段淳林教授也为新生们的录取表示祝贺,并做主题演讲:新消费时代的数字营销发展趋势与品牌传播,使大家对新消费时代的中国营销观念及品牌战略有了更深刻的认识。

Professor Duan Chunlin from SCUT also congratulated the new students on their admission and delivered a keynote speech entitled “digital marketing development trend and brand communication in the new consumption era”. It probed into Chinese marketing concepts and brand strategies in the new consumption era.

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广州十佳律师周兵先生进行主题演讲:中国经济已进入“下半场”,您准备好了吗?在国际形势的变化中,以及中美关系的紧张化以及以国内大循环为主体、国内国际双循环相互促进的新发展格局的提出的大背景下,对接下来中国经济的走向有了更加清晰的认识。

Dr. Zhou Bing, one of Guangzhou’s Top Ten Lawyers, gave a keynote speech about how to get ready for China’s changing economic pattern. In the context of the changing international climate and the tension between China and the United States, China proposes the new “dual circulation” development pattern which stresses self-efficiency and more integration between domestic and foreign economy. His speech highlighted China’s economic trends in the coming years.

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因赛集团董事长王建朝先生、新潮传媒高级副总裁梁春华先生、广州章光101有限公司总经理、广州温州商会执行会长赵胜慧女士、青岛啤酒华南公司营销副总经理袁永安先生、卡姿兰集团副总裁李斌先生、深圳海博盈达商业管理有限公司首席增长官(CGO)刘海波先生进行圆桌论坛,为与会各位应对新消费时代的企业数字化转型以及制定品牌战略带来了许多有益的启发。

In the round-table forum, following speakers shared their insights on digital transformation and brand development strategies of enterprises in the new consumption era: Wang Jianchao, Chairman of Guangdong Insight Brand Marketing Group Co., Ltd., Liang Chunhua, Senior Vice President of Xinchao Media Group Co., Ltd., Dr Zhao Shenghui, General Manager of Zhangguang 101 Group Co., Ltd. and Executive President of Wenzhou Commerce Chamber, Yuan Yongan (DBA candidate), Deputy General Manager of Marketing of (Shenzhen) Tsingtao Brewery South China Marketing Co., Ltd., Li Bin, Vice President of Carslan Group Co., Ltd. Liu Haibo (DBA candidate), and CGO of Shenzhen Haibo Yingda Business Management Co., Ltd. .

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随着圆桌论坛的结束,庄严而隆重的DBA工商管理博士开学典礼也拉开序幕。全场起立并奏响中国、法国国歌。接下来由沙振权教授、段淳林教授为新学员颁发了录取通知书并进行合影。

The round-table forum was followed by the solemn and grand opening ceremony of DBA, where all the participants stood up for the national anthems of China and France. After that, Professor Sha Zhenquan and Professor Duan Chunlin issued the admission letters to the new students and took photos with them.

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深圳奇信集团股份有限公司副总裁、盛凯翔公司总裁黄杰辉同学代表在读工商管理博士学员发表了感言。

Huang Jiehui, vice president of Shenzhen Qixin Group Co., Ltd. and president of Guangdong Shengkaixiang Industry Co., Ltd. made a speech on behalf of DBA students.

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中华联合财产保险公司纪委书记李仁忠、妈妈网副总裁宋志萍代表新生发表了感言。发自肺腑的真实感受让人更加的暖心有力量。

Li Zhongren, Secretary of the Discipline Inspection Commission of China Insurance Co., LTD. Jiangmen Center Branch and Song Zhiping, Vice president of Guangzhou Shengcheng Mama Network Technology Co., Ltd. made a speech on behalf of the new students, which touched the audience with their heart-felt feelings and power.

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从以上同学的发言中,我们看出工商管理博士生们才学兼备,期待他们创造更大价值,以优秀企业家精神,成为社会进步的中坚力量。

The speeches made by the DBA students showed that they have both talents and learning abilities. We are confident that they will create greater value and become the backbone of social progress with entrepreneurial spirit.

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本次活动特别感谢工商管理博士、广州章光101科技有限公司总经理赵胜慧提供礼品:最新洗发护发产品给到场嘉宾与同学朋友们。(章光101产品为父辈发明传代育发、防脱发、护肤、美肤等产品,30余年在国际获奖无数)

Special thanks go to Dr. Zhao Shenghui, General Manager of Guangzhou Zhangguang 101 Technology Co., Ltd., who sponsors the souvenirs for the event, including the latest shampoo and hair care products. (Zhangguang 101 products were a family invention generations ago, able to prevent hair loss or protect skin and winning numerous international awards in more than 30 years).

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2021新征程,祝福法国IPAG高等商学院DBA的学员们皆扬帆远航,砥砺同行,实现理想!希望大家持续关注法国IPAG高等商学院并推荐有识之士加入工商管理博士的学习与研究中。

In the new journey of 2021, we wish the DBA students of IPAG Business School every success in their pursuit of dreams! We look forward to the continuous support from all those who are interested and inspired and you are more than welcome to join the DBA program of IPAG Business School.

 
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