The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies.

Tourisme&EventsEach of these programmes, taught completely in English, consists of three complementary components:

  • 1st semester of studies in Edinburgh,
  • 2nd semester of studies in Nice,
  • Masters Dissertation (and optional internship).

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Testimonial - Sinan Hussein - Class of 2014

"As soon as I landed and left the airport I noticed that I had arrived to one of the most beautiful cities in the world – Nice. Rather than staying at a student dormitory as I did in Edinburgh, I decided to rent a 2 bedroom apartment with a classmate. I sorted this out online while I was still in Edinburgh and didn’t have any trouble in doing so. Also, I managed to find my apartment in the Old Town which is only a 10 minute walk from IPAG. Nice is also a city where transportation, accommodation, shopping and partying are all very easily accessible. Ipag Business School is in the heart of Nice, it is very easy to find your way around the building.

The thing I loved most about IPAG was that the lecturers that gave the classes all had immense work experience in the outside world and not just experience in the academic side of the course. We had lecturers that for example worked in major organisations such as FIFA, and major industries such as the Oil Industry and Brand Development industry. Lastly I would say that Nice contributed a lot to me as I felt that I really improved myself and also improved my cultural awareness as I adapted to the French culture."



International Marketing with Tourism and Events

Tourism, recreation and entertainment have added a new dimension to the mobility of people and unexploited business perspectives. This is clearly illustrated by the considerable growth in the number of international events taking place around the world, in the areas of culture, sports, entertainment and exhibitions.

Therefore, there is an increasing demand for managers and executives with marketing competence and skills in tourism and events.

This Master of Science degree enables graduates to:

  • Acquire a thorough knowledge of marketing, market analysis, marketing and communication strategies,
  • Develop proficiency in the fields of tourism and events marketing from the concept of the organisation to the promotion of national and international cultural, sporting and commercial activities.

Click to see modules

  September to December January to May
Core modules
  • Intercultural Business Communication
  • Principles & practice of marketing
  • Research methods 1
  • Global marketing
  • Strategic brand management
  • Research methods 2
Optional modules
  • Consumer behaviour
  • Tourism concept & issues
  • Case studies in international tourism
  • Direct & digital marketing
  • International festivals & events management


Jeanette Macdonald


Admission: Master of Science International Marketing with Tourism and Events